– For immediate release –
Klépierre enters a partnership with Clear Channel France to create the 1st European digital advertising network in shopping centers
Paris ­ June 22, 2011 ­ Klépierre announces that it signed an agreement with
Clear Channel France incurring the implementation and operation of advertising media in 73 shopping centers throughout France.
Close to 900 screens of different sizes adapted to shopping centers will be set up: 65 » totems, 50 » 16:9 screens, wall screens… placed inside the malls. They will broadcast advertisements, information about the shopping center and entertainment, news and sports contents produced by one of the key French TV media groups.
On this occasion, Laurent Morel, Chairman of the Executive Board of Klépierre declared:
« We are very pleased about this partnership that not only creates the first French digital advertising network but also the main advertising digital network in shopping centers across Europe. Thanks to this co-operation with Clear Channel we provide advertisers with a qualitative communications medium directed to close to 500 million visitors a year.
This agreement proves Klépierre’s ability, through its dedicated subsidiary Galae, to value the space in shopping centers and their strong footfall to generate additional revenues while strengthening their appeal for retailers and patrons ». 1/2

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